Custom furniture from repurposed timber.
Project: Logo & Brand Identity Design
RePurposed founder, Matt Davis, takes discarded timber and gives it new life – crafting it into beautiful custom furniture.
I worked with Matt to create a hand crafted identity, inspired by early 1900s signage and lettering, and reflecting his passion for quality craftsmanship.
The complete brand identity consists of the wordmark, stamp (for branding furniture), social media avatars, pattern and business card.
Below you can see the logo creation process – from the original sketch, to crisp vectors, then roughing it up and finally adding supporting elements and texture.