Never Better Collective
Never Better Collective is more than just a merch business — it’s a collective of suppliers and artists that come together under the Never Better banner, which is represented by the ‘tshirt flag’ in the logo.
The hand drawn ‘Never Better’ lettering was inspired by the brand values of ‘balanced’, ‘retro’ and ‘nostalgic’.
I created a flexible suite of logos to suit various applications, along with a brand pattern and apparel designs.
Below are some of the sketches we explored during the project. The bottom row shows some very different options we tried before settling on the preferred direction.
Need a logo design or a complete visual identity?
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